01 / Clean data
first_nameFirstName
languageLanguage
email_addressEmailAddress
Salesforce Marketing Cloud & lifecycle email specialists
Lifecycle email that runs like clockwork.
We plan, build and fix Salesforce Marketing Cloud programs: templates, journeys, data and AMPscript. You get campaigns that launch on time, render everywhere and keep working after we hand them over.
10+ years in Marketing Cloud · Salesforce certified · Serving Canada and the US
Strategy / Systems / ExecutionHow it fits together
02 / Email built right
Personal.
By design.
Hello, %%=v(@firstName)=%%03 / Journeys that run
- Enter
- Welcome
- Branch
- Marketing Cloud Engagement
- Email development
- Journey Builder
- Klaviyo
- AMPscript & SSJS
- Data & segmentation
- CASL & CAN-SPAM ready
What we do
Big-picture thinking.
Hands-on delivery.
One specialist team for the strategy, the build and the fixes. Bring us a single broken journey or a whole program to set up.
8 services
01
CRM & lifecycle strategy
A practical roadmap that ties your lifecycle program to revenue: who to email, when, and why.
STRATEGY / ROADMAP / LIFECYCLE
02
Salesforce Marketing Cloud setup
Setup, fixes and optimization for Marketing Cloud Engagement, from business units to sender profiles.
SFMC / IMPLEMENTATION / SUPPORT
03
Email design & development
Responsive, accessible emails and modular template systems for Marketing Cloud and Klaviyo that render in Outlook, Gmail and Apple Mail.
DESIGN / HTML / KLAVIYO
04
Journeys & automation
Welcome, onboarding, abandoned cart and win-back journeys that run reliably, with alerts when they don't.
JOURNEYS / AUTOMATION STUDIO / TRIGGERS
05
Data & personalization
Data Extensions, SQL queries and segmentation your team can understand, maintain and trust.
DATA / SQL / SEGMENTATION
06
AMPscript & SSJS
Clean personalization and dynamic content code, documented so your next developer isn't starting from zero.
AMPSCRIPT / SSJS / CODE REVIEW
07
Audits & campaign QA
Find what's broken before your subscribers do: links, personalization, rendering, consent and deliverability.
AUDIT / QA / DELIVERABILITY
08
APIs & integrations
Connect Marketing Cloud to your CRM, e-commerce platform and data warehouse with reliable data flows.
APIS / SALES CLOUD / DATA FLOWS
Results from the work
Real problems.
Measurable fixes.
Black Friday · Seasonal
Black Friday personalization, now set up in 2 clicks
- Problem
- Every seasonal send meant rebuilding segments and content by hand.
- What we did
- Built a tool that generates the personalization blocks from the team's segment sheet.
Result
65+ segments
Personalized for the campaign without hand-coding each block.
Discuss a similar projectContent · Email production
From 1,000+ lines of AMPscript to drag-and-drop
- Problem
- Templates carried so much AMPscript that only one person could edit them.
- What we did
- Simplified and rebuilt the templates so content is updated by drag and drop.
Retail · Data cleanup
Fixing failed sends at the data source
- Problem
- Journeys kept failing because the incoming data was poorly structured.
- What we did
- Audited the setup, restructured the data model and rebuilt the data flow.
Result
Reliable sends
Journeys running reliably again, with more emails delivered.
Discuss a similar project
What clients say
You make optimizing workflows look like a piece of cake.
Typical engagements
From the brief.
Through the build.
Into operation.
Most projects fall into one of three types. Here's how each one usually runs.
Talk through your projectCampaign delivery / Blueprint
A template system your team can reuse for every send.
- 01 / The brief
- Brand rules, audience logic, content and launch dates, agreed up front.
- 02 / The build
- Modular templates, dynamic content blocks and AMPscript personalization.
- 03 / The handover
- Rendering tests, personalization checks and a guide your team can follow.
Design → Development → QA → HandoverDiscuss a campaign project
How we work
A clear scope.
A connected delivery.
You always know what's being built, by when and for how much. No surprise invoices, no black boxes.
Step 1: Discover
A free 30-minute call to understand your setup, goals and deadlines.
Step 2: Define
A written scope with deliverables, timeline and a fixed price or hourly budget.
Step 3: Build
Emails, journeys, data and integrations built in your environment, with regular check-ins.
Step 4: Validate
Rendering, links, personalization, data and consent tested before anything goes live.
Step 5: Hand over
Documentation and a walkthrough, so your team can run it without us.
Your project.
Your way of working.
Quotes in USD or CAD. Every project starts with a free scoping call.
Our tooling
Better tools.
Fewer mistakes.
We've built our own tools for the repetitive parts of Marketing Cloud work: mapping data, checking campaigns and reviewing code. That means faster delivery and fewer mistakes on your project.
See how we'd use it on your project
We use these tools on client projects today.
EmailMotive / operations
From a messy file to a clean import.
Every field mapped, checked and validated before it reaches Marketing Cloud.
- Upload
- 02Map fields
- 03Validate
- 04Import
campaign_audience.csvSample file · 4 fields shown
| Source | Destination | Type | Status |
|---|---|---|---|
| subscriber_id | SubscriberKey | Text | ✓ Matched |
| email_address | EmailAddress | ✓ Matched | |
| first_name | FirstName | Text | ✓ Matched |
| language | Language | Text | ✓ Matched |
Technical depth.
Operational understanding.
One partner, start to finish
Strategy, build and support from the same partner, so nothing gets lost in a hand-off.
Built for real work
Production-tested code and journeys, not demos. Documented so your team can own them.
Compliance built in
CASL and CAN-SPAM consent, unsubscribe and sender rules checked on every build.
Perspectives
Practical thinking.
Operational detail.
Short, useful guides on campaign quality, data and choosing the right support. Written from real Marketing Cloud work.
Campaign QAThe 15-point preflight checklist we run before every send
Read the key points →Close
Audience and exclusions, sender details, every link, personalization with real and empty values, rendering across clients, and consent requirements. A repeatable review turns a last-minute scan into a send you can trust.
Data foundationsYour journeys are only as good as your data
Read the key points →Close
Clear keys, consistent field types and documented relationships make every segment, entry rule and personalization easier to trust. Fix the structure first and the journeys get simpler.
CRM strategyAgency, freelancer or in-house? Choosing Marketing Cloud support
Read the key points →Close
Each model trades cost, depth and continuity differently. Start from the work you actually need done, how often, and who owns the platform day to day, then pick the support that fits.
One practical Marketing Cloud tip a month.
Before we get started
Good questions.
Clear answers.
A specific challenge deserves a specific conversation. Tell us about your Marketing Cloud setup and what you need to move forward.
Book a free callWhat kind of work do you take on?
Anything in Salesforce Marketing Cloud, Klaviyo and lifecycle email: strategy, email development, journeys, automation, data and segmentation, AMPscript, campaign QA and integrations. If it's outside our expertise, we'll tell you and point you to someone better suited.
Can we hire you for a single project?
Yes. Many clients start with one focused project, like a template system, a journey rebuild or an audit. There's no long-term commitment.
Can you work alongside our team or agency?
Yes. We often act as the Marketing Cloud specialist inside an existing team or agency, following your processes, tools and approval steps.
How do you handle data access and security?
We work in your environment with the access you grant, using named user accounts and the minimum permissions needed. We can sign an NDA and follow your security policies. We don't copy subscriber data outside your systems unless the project requires it and you approve it.
Do you work with clients in the US?
Yes. We're based in Canada and work with teams across Canada and the US, in Eastern and Pacific time zones. We can invoice in USD or CAD.
How do you handle CASL and CAN-SPAM?
Consent capture, unsubscribe handling, sender identification and physical address requirements are checked on every build. We're not lawyers, so we recommend your legal team confirms your overall compliance policy.
How much does a project cost?
Every project is scoped individually. After a free call, you get a written scope with a fixed price or an hourly budget, before any work starts. Quotes are in USD or CAD.
Are you affiliated with Salesforce?
No. EmailMotive is an independent consultancy. We hold Salesforce Marketing Cloud certifications, but we're not a Salesforce partner and don't resell licenses.
Do you work in French?
Yes. We work in English and French, and we build bilingual campaigns, templates and journeys for teams in Canada.
How do we get started?
Book a free 30-minute call. We'll talk through your setup and goals, then send a written scope and quote within a few business days.
Your next move
Put your Marketing Cloud to work.
A campaign to launch, a journey to fix, a data problem to untangle. Tell us what you're working on and we'll map out a practical way forward, usually within one call.
Book a time that suits you
See our availability and pick a 30-minute slot. You get a confirmation and a calendar invite right away.
Book a free 30-minute callPrefer email? Write to contact@emailmotive.com
Free scoping call · No obligation