Privacy Policy

EmailMotive is an independent lifecycle email and CRM consultancy based in Canada. This policy explains what personal information we collect through this website, why we collect it and how you can control it. We handle personal information in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy laws and Canada's Anti-Spam Legislation (CASL).

What we collect

• Newsletter sign-ups: your email address and, if you choose to share them, your name and the topic you are interested in, plus the date you subscribed and where on the site you signed up.
• Messages you send us: anything you include when you use the contact form, email us or book a call, such as your name, email, company and details about your project. If you tick the marketing consent box, we also record that you agreed, the wording you agreed to and when.
• Website analytics: if we measure how the site is used, we only collect anonymous, aggregated data (pages viewed, referring site, country, device type), without cookies and without identifying you personally. Our hosting provider also keeps standard technical logs, such as IP addresses, for security.

Booking a call

Calls are booked through a third-party scheduling service (such as Calendly or Cal.com). When you book, that service collects your name, email and the time you choose, and handles them under its own privacy policy.

How we use it

• To send the monthly newsletter you asked for.
• To reply to your enquiry, prepare a scope or quote and deliver our services.
• To understand how the website is used and improve it.

We do not sell, rent or trade your personal information, and we do not use it for advertising.

Consent and unsubscribing

We only send our newsletter and marketing emails to people who have given express consent, either by subscribing or by ticking the consent box on our contact form. Sending us a message without ticking that box does not add you to any mailing list. Every email includes our identification details and a working unsubscribe link. You can withdraw your consent at any time by clicking that link or by writing to contact@emailmotive.com, and we will process the request promptly and within 10 business days.

Where your data is stored

This website and its database are hosted by service providers that may store data outside Canada, including in the United States. When that happens, your information may be subject to the laws of that country. We choose providers that protect personal information with safeguards comparable to those required in Canada.

How long we keep it

We keep newsletter details until you unsubscribe, and enquiry details for as long as needed to respond and meet our business and legal obligations. After that, we delete or anonymize them.

Client data

When we work inside a client's Marketing Cloud or other systems, we act on that client's behalf, follow their instructions and security policies, and do not copy subscriber data outside their systems unless the project requires it and they approve it.

Your rights

You can ask to access, correct or delete the personal information we hold about you, or ask how it is used. Write to contact@emailmotive.com and we will respond within 30 days. If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed.

Contact

Questions about privacy can be sent to contact@emailmotive.com.